Cracking the Hidden Job Market
How to Beat 1000-1 Odds to Land Your Dream Job!
Are your students stressed out?
You bet they are!
The placement model is just not getting the job done. Recruiting is well-off from historical norms, and even when it rebounds, it only works for a small percentage of your students. The real question is this: How much of your resources do you use up on that small percentage of students? Placement is not right for everybody, and even when it works perfectly it only works once.
What would it be worth to energize all your students about career launch—the art majors and the business majors, the philosophers and the economists?
It's time to plan ahead! Beef-up your career education efforts with this high-energy presentation.
Partial Curriculum
- The systematic approach to career launch or "the harder I work the luckier I get"
- The hidden job market and why it's no conspiracy
- Where the most competition is and why you don't want to go there
- How to get alumni to love helping you
- How to look for work long distance
- Why employers hire new graduates in the first place
- What to do if you're shy
- The difference between info-interviewing and interviewing for a known opening—and how gracefullyto convert one into the other
- When "experience" doesn't mean "jobs" on your resume
- The elevator pitch
- Role-playing phone calls (always a presentation high-point)
- Three questions that can earn you thousands of extra dollars in salary
- How to do your job so well you're first in line for a promotion
Cracking the Hidden Job Market
How to Beat 1000-1 Odds to Land Your Dream Job!
How to Get Any Job with Any Major
How to Quit Making Excuses and Get Going on Your Future
This highly interactive program for all your students has been presented coast-to-coast at
- liberal arts colleges (Reed, Oglethorpe, etc.)
- top MBA programs (Purdue, UNC, Tulane, etc.)
- Oklahoma City Community College
- Kansas State University
- Academy of Art College
- Caltech (special program for Ph.D. candidates)
- Washington University in St. Louis
- University of California at Berkeley (special program for graduate students)
- University of Chicago
- University of Alabama
- And many more
Presentation Structure
The interactive lecture usually runs two hours, including role-play and Q&A, but can be compressed to meet other time constraints. The workshop format can be designed to fit any time period from two hours to two days. Student activities departments, deans of students, student governments and student clubs and affinity groups all make excellent co-sponsors for both promotional and financial participation.
These presentations are fun, fast and engaging. Students will laugh and learn. Help your students stay ahead of the curve—whether the economy holds or folds. Call today—get this program on your calendar!
For prices, venue requirements and other information, or to arrange a lecture date, please use one of the contact methods listed below. As soon as you have confirmed an engagement date, you will receive a Speaker's Agreement and a packet of promotional material.
- Contact Lisabeth Bertschi of Asher Associates at 415.543.7130 ext.203
- Email don@donaldasher.com
- Complete and submit the form below

ASHER ASSOCIATES • 255 ELM STREET • PO BOX 270 • GERLACH, NV 89412 USA